Huggies ePOME

Features:

• The offer has a cap test for the first month.
• It is very important to set up an advertising campaign for an audience - mothers with children up to 6 months old.
• The campaign is active until the end of the year.

KPI:

• The main KPI for the quality of leads (registrations) is 30% of redeemed coupons from the total volume of attracted leads.
• If the site withstands it, then the payment goes for the full amount of placement.
• If the percentage of redeemed coupons is less than 10% of the total, then payment is only for redeemed coupons.
• If the repayment percentage is from 11% to 29%, then the payment goes for all redeemed coupons + half of the outstanding amount.

Form Filling Steps:

• The person clicks "get coupon".
• Fills out the form: Name, phone, email, date of birth / expected date of birth of the baby, where to use the coupon (Detsky Mir, Ozon).
• The person clicks "Get".
• The coupon is sent to his email.