Lamoda (iOS)

Lamoda is the largest online fashion shopping platform in Russia and the CIS. There are more than 10 million products and more than 5 thousand global and Russian brands of clothing, shoes, accessories, cosmetics, household goods and sports.

Advantages of the offer:

• Ready-made creatives for work.
• Regular payments.
• Individual betting conditions are subject to agreement.

Details and Benefits:

• 10% discount on the first order in the app.
• Monthly promotions and discounts up to 80%.
• Fitting before purchase.
• Convenient return of goods.
• Guarantee of authenticity of all products.
• Lamoda Club loyalty program.
• Fast delivery by courier or to the nearest pick-up point.
• The ability to pay for goods in parts.
• Thousands of brands and exclusive products.

Target audience:

• Women 25-35 years old, residents of large cities.

KPI:

• Important! CIR SD 7 days IOS: 80-90%. The CIR SD 7days indicator is the Share of marketing spends in revenue by sold items (The proportion of advertiser's expenses to sales revenue over the last 7 days).

The formula for calculating CIR is: CIR = Spends/Revenue by sold items in 7 days, where Spends is expenses, and Revenue by sold items in 7 days is revenue from sales for 7 days. Keep in mind that the Sold values may vary. After returning or canceling orders, the Revenue SD may decrease.

The formula for calculating Spends: Spends = Installs*CPI

• Important! CR >1% . CR — conversion from clicks to installation. CR Formula: CR = Installs/Clicks*100%
  
• The absence of motivated traffic is tracked by the values of the indicator RR 1 (>9%; <18%) and by the general usage values of the application. The RR indicator is the Retention Rate (repeat visits).
• Compliance GEO - Russia.
• Additionally, all traffic is checked in CRM.
• The advertiser has the right not to pay for traffic if the source has not been agreed upon, or there are violations in the implementation of KPIs, suspicions of fraudulent traffic.

Features:

• To launch an advertising campaign, you must send the name of the source to your manager for approval with the advertiser. 
• There is a test period when connecting new sources. The conditions are provided after approval. If the campaign did not start in the month of approval, then the launch must be re-approved next month.
• Ban on any placement in Yandex and mail.ru - in case of violation, the payment is withdrawn and the webmaster is blocked. A complete ban on any kind of motivated traffic.
• All creatives are prohibited, except those that are transmitted by the advertiser or agreed upon by the advertiser. All creatives must be moderated by the advertiser.
• Tracking only by the link with the correct markup - non-compliance with the naming is unpaid. It is forbidden to mislead users by offering services, conditions and products that do not correspond to those actually existing in the application.
• Attribution type click (1 day).
• The advertiser has the right to request screenshots of the placement of advertising materials, to demand an immediate stop of any traffic without explaining the reasons.
• Ban on: Yandex, Vkontakte and mail.ru , any motivated traffic exchanges, pop-up banners, 18+ traffic, email newsletters. Connection of any source / type of traffic is possible only after the advertiser's approval. 

Bans on creatives:

• All creatives need to be coordinated. If there are prices on the banner, it is advisable to send links in a separate file.
• You must have rights to all creatives. Both on the video and on the audio track.
  Since all prices must correspond to the actual prices on the site.
• Advertising should not be misleading. It is unacceptable to specify specific brands/products with an implausible price. Similarly, for discounts: the discount on goods should not exceed the actual one in the application / on the site. If the banner shows an image of the product, then this product must be present in the Lamoda catalog and the price for it must correspond to the one indicated in the banner.
  
• It is forbidden to use the Oodji brand and products, it is forbidden to use this trademark.
• It is forbidden to use the word Nike, Adidas, Reebok, Lacoste and the word "Discount" in all communications, as well as all derivatives of this word.
• It is forbidden to create groups and channels on behalf of Lamoda.
• It is forbidden to use brands: Banana Republic, 12Storeez, Tezenis, Calzedonia, Intimissimi, Sandro, Gerard Darel, The Body Shop, Swarovski, O'STIN, Red Valentino, Agent Provocateur, Maje, Uniqlo.

Advertising Law:

According to the federal law "On Advertising", all lamoda ru advertising materials (banners, videos, etc.) must contain the following information:

• Kupishuz LLC
• OGRN 5107746007628
• 121614, Moscow, Krylatskaya str., 15

Exclude traffic types:

• Contextual advertising (Yandex, Google, AdMob).
• E-mail marketing.
  
• PopUp advertising.
• ClickUnder advertising.
• Motivated traffic.
• SMS mailing lists.
• Adult traffic.
• Cashback traffic.
• Groups/communities in social networks.
• Targeted advertising on social networks.
• Applications/games in social networks (by agreement).
  
• SSP (prohibited by default) can be enabled by separate agreement: Smaato, Mopub, Inneractive, Inmobi, Tapsense, Tafi, Adiquity.
• Advertising on instagram, FB, and spam in public is strictly prohibited.