Lamoda (web)

Lamoda is the largest online fashion shopping platform in Russia and the CIS. There are more than 10 million products and more than 5 thousand global and Russian brands of clothing, shoes, accessories, cosmetics, household goods and sports.

Advantages of the offer:

• High bid per order among top stores.
• Regular monthly payments.
• A wide range of permitted traffic types.
• Providing ready-made creatives.
• Product feed with more than 450,000 SKUs.
• TV and outdoor advertising provide high CTR.

Details and Benefits:

• Permanent promotions.
• Fitting before purchase.
• Orders without prepayment.
• Only genuine goods.
• Convenient return.
• Fast delivery by courier or to the pick-up point.

Target audience:

• 59% female, 41% male.
• 30% age 25-34 years; 22% age 35-44 years; 14% age 45-54 years and 18-24 years.
• Top GEO: Moscow, St. Petersburg, Moscow region, Krasnodar Territory, Sverdlovsk Region, Republic of Bashkortostan, Republic of Tatarstan, Novosibirsk region, Samara region

Features: 

• Personalized promo codes are issued upon request after approval of the source. Sites that collect promo codes (coupon sites, TG channels with coupons) are not coordinated.
• Coupon sites are prohibited.
• Orders from the app are not paid for.

Prohibited:

• Any actions directly or indirectly violating the Legislation of the Russian Federation
• Mass orders are prohibited (no more than 5 orders in 5 days per customer).
• It is forbidden to automatically navigate to the advertiser's website in a minimized window.
• It is forbidden to automatically open an additional window after going to the advertiser's site.
• Orders made from corporate addresses are not subject to payment @lamoda.ru and orders using corporate coupons like LAMODACORP
• It is prohibited to use trademarks that do not belong to the advertiser in order to attract customers/orders.
• it is Forbidden to use materials of the advertiser's website (texts, images, photos) on the resources available for indexing by search engines Yandex, Google.
• it is Forbidden to use the newsletter shop like a separate website.
• SEO optimization is prohibited in order to attract brand traffic (using the lamoda/lamoda promo code keys, you can optimize pages, i.e. lamoda/lamoda promo code + tails, you can promote).
• It is prohibited to create clones of the website and (or) use an interface similar to the interface of the advertiser's website
• It is prohibited to use the "key" of third-party loyalty programs in the affiliate link
• The mass use of coupons that are not intended for the system's partners may serve as a reason for refusing to pay for such orders.
• It is forbidden to parse the site.
• It is forbidden to use erotic goods and food products in advertising materials and messages.
• It is forbidden to create groups on social networks and messengers on behalf of lamoda, as well as to use the lamoda brand in the name of created groups.
• It is forbidden to use the logo, corporate identity and colors of lamoda (anything that may mislead the user and indicate that this is an official group).
• It is prohibited to use any browser extensions, toolbars, as well as software, malware to attract traffic or update the user's partner cookies.
• Automatic redirects, pop-up or non-closing windows and any other intrusive types of advertising are prohibited. Facebook Instagram (PopUp, ClickUnder, etc.).
• Ban on traffic from Facebook and Instagram.
• It is prohibited to create platforms on behalf of brands represented on lamoda.
• Contextual advertising on the website of webmasters for brand queries is prohibited.
• Creative prohibitions: It is forbidden to use the Oodji brand and products, it is forbidden to use this trademark. It is forbidden to use the brand and products of the brand "Red Valentino" for advertising when working with the offer. It is forbidden to use the KALASHNIKOV brand and products. It is forbidden to use the word Nike, Adidas, Reebok, Lacoste and the word "Discount" in all communications, as well as all derivatives of this word. The placement of the agent provocateur brand in all search engines is prohibited. It is forbidden to use the Swarovski® and O'STIN brands.
• All creatives are coordinated with Lamoda.
  

Traffic types by agreement:

• Teaser ads.
• Banner advertising.
• Groups/communities in social networks.
• Targeted advertising on social networks.