Lamoda (Android)

Lamoda is the largest online fashion shopping platform in Russia and the CIS. There are more than 10 million products and more than 5 thousand global and Russian brands of clothing, shoes, accessories, cosmetics, household goods and sports.

Details and Benefits:

• Ready-made creatives for work.
• Regular payments.
• Individual betting conditions are subject to agreement.
  

Advantages of the offer:

• 10% discount on the first order in the app.
• Monthly promotions and discounts up to 80%.
• Fitting before purchase.
• Convenient return of goods.
• Guarantee of authenticity of all products.
• Lamoda Club loyalty program.
• Fast delivery by courier or to the nearest pick-up point.
• The ability to pay for goods in parts.
• Thousands of brands and exclusive products.

Target audience:

• Women 25-35 years old, residents of large cities.
  

KPI: 

• Important! Android: CIR SD 7 days 100-110%. The CIR SD 7days indicator is the Share of marketing spends in revenue by sold items (The proportion of advertiser's expenses to sales revenue over the last 7 days).
  
  The formula for calculating CIR is: CIR = Spends/Revenue by sold items in 7 days,
  where Spends is expenses, and Revenue by sold items in 7 days is revenue from sales in 7 days.
  
  The formula for calculating Spends: Spends = Installs*CPI
  (Keep in mind that Sold values may vary. After the refund or cancellation of orders, the Revenue SD may decrease)
  
• Important! CR >1% . CR — conversion from clicks to installation. CR formula: CR = Installs/Clicks*100%
• The absence of motivated traffic is tracked by the values of the indicator RR 1 (>9%; and by the total values of application usage. The RR indicator is the Retention Rate (repeat visits).
• Compliance with GEO - Russia.
• Additionally, all traffic is checked in CRM.
• The advertiser has the right not to pay for traffic if the source has not been agreed upon, or there are violations in the implementation of the KPI, suspicions of fraudulent traffic.
• Attribution type click (1 day).

Features:

• To launch an advertising campaign, you need to send the name of the source to your manager for approval with the advertiser. 
• There is a test period when connecting new sources. The conditions are provided after approval. If the campaign was not launched in the month of approval, then the launch must be re-approved next month.
• Ban on any placement in Yandex and mail.ru - in case of violation, the payment is withdrawn and the webmaster is blocked. A complete ban on any kind of motivated traffic.
• All creatives are prohibited, except those that are transmitted by the advertiser or agreed upon by the advertiser. All creatives must be moderated by the advertiser.
• Tracking only by the link with the correct markup - non-compliance with the naming is unpaid. It is forbidden to mislead users by offering services, conditions and products that do not correspond to those actually existing in the application.
• Attribution type click (1 day).
• The advertiser has the right to request screenshots of the placement of advertising materials, to demand an immediate stop of any traffic without explaining the reasons.
• Ban on: Yandex, Vkontakte and mail.ru , any motivated traffic exchanges, pop-up banners, 18+ traffic, email newsletters. Connection of any source / type of traffic is possible only after the advertiser's approval. 
  

Advertising Law:

According to the federal law "On Advertising", all lamoda ru advertising materials (banners, videos, etc.) must contain the following information:

• Kupishuz LLC
• OGRN 5107746007628
• 121614, Moscow, Krylatskaya str., 15